Heading to the College Media Conference in Washington, DC, on Wednesday! Plan to keep a good record of meetings and workshops. Wednesday focuses on social media strategy...inviting campus coverage from online outlets. Looking forward to hearing how best to use twitter/FB to share story ideas with reporters.

Newswise announced a new service to help journalists find experts for stories. For a few months it's a free service. Is this something journalists will take time to search?

Since we're not sure exactly where to put our experts and how to be most helpful to reporters looking for them, there's a tendency to be drawn to the latest offering -- hoping we'll gain visibility and better connect writers and experts. I'm having an epic battle with one of our services -- trying to input data, upload photos, PDFs, video. Is it really worth all the time it's taking? Now with the newswise service, there's another avenue to explore... what if we upload all of our experts there as well? Then we can have them in three places instead of one.

Next issue: updating profiles not just on one platform but three. How are other colleges handling the deluge of options, and where are they finding success?